Rosie Huntington-Whiteley inspires Burberry revival her sexiest label posts bumper sales

Ten years ago it would have been almost inconceivable to think that Burberry could reinstate itself towards the top of the list of UK luxury brands.
The fashion label's image suffered as its trademark beige tartan became a symbol of the 'chavs'.
But Burberry's sexy autumn campaign, spearheaded by the stunning Rosie Huntington-Whitely, shows that its comeback is complete.
The label's return to high fashion has also, unsurprisingly, been reflected in its sales figures - its half-year revenues have jumped up by 30 per cent.

Change in fortunes: British actress Rosie Huntington-Whiteley is the face - and body - of Burberry's autumn campaign

The fashion label's image suffered a lot in the Nineties and Noughties when Burberry's trademark beige tartan became a symbol of the infamous 'chav' movement. But the firm's comeback has been swift and well executed.
By employing Christopher Bailey as a creative director in 2001, and getting top British celebrities including Rosie Huntington-Whitely, Kate Moss, Agyness Deyn and Emma Watson to model for the brand, its image shifted rapidly back upmarket.
A pioneering use of digital media - including tweeting images of catwalk looks before they hit the catwalk at their latest show - has also helped boost Burberry's profile.