The fashion label's image suffered as its trademark beige tartan became a symbol of the 'chavs'.
But Burberry's sexy autumn campaign, spearheaded by the stunning Rosie Huntington-Whitely, shows that its comeback is complete.
The label's return to high fashion has also, unsurprisingly, been reflected in its sales figures - its half-year revenues have jumped up by 30 per cent.
Change in fortunes: British actress Rosie Huntington-Whiteley is the face - and body - of Burberry's autumn campaign
By employing Christopher Bailey as a creative director in 2001, and getting top British celebrities including Rosie Huntington-Whitely, Kate Moss, Agyness Deyn and Emma Watson to model for the brand, its image shifted rapidly back upmarket.
A pioneering use of digital media - including tweeting images of catwalk looks before they hit the catwalk at their latest show - has also helped boost Burberry's profile.
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